width: how wide the letterform in a typeface are in relation to their height
style: divided into serif and sans serif, it also refers to the typeface's history
today we measure type from top of the ascender to the bottom of the descender
point: size of the type with units 0.35mm (pts)
pica: 6 picas to an inch (p)
36pts=1/2 in, 12pts=1p
x-height: the distance between the baseline and the mean line in a typeface
cap height: the height of a capital letter above the baseline for a particular typeface
leading: refers to the amount of added vertical spacing between lines of type
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