Tuesday, September 7, 2010

typefacer, adrian frutiger

Born the son of a weaver in Switzerland, Adrian Frutiger designed the easy to read typeface we know as Univers. He started out with a strong intrest in sculpture but was pressed by his elders to take a look into the print world. At sixteen he had apprenticed for four years. He then went on to study sculpture, graphic design, and illustration at the Zurick Kunstgewerbeschule. Soon after he began work at Deberny&Peignot. Later he established a design studio in Paris. There he became a freelance typographer, where he designed typefaces, logos, and numerous corporate images. His main goal was to create a very legible form of type. This form was to be translated efficiently. In 1957 he designed Univers, a typeface that was to be neutral and universal(hints the name). Today, Univers is one of the most standard typefaces used. When 1969 rolled around, Adrian designed another typeface, Frutiger. This time it was for the signage system for Charles de Gaulle Airport. Frutiger as a typeface was to be rapidly recognizable and readable. Nowadays the same typeface is used on all motorway signs in Switzerland and France. Adrian, in 1978, published a book on the standard works on typography. Since the year 1992, Adrian Frutiger has been living in Switzerland and is still alive today.

Unique because it was the first to categorized by numbers.
The grid system used is to show the variations in comparison to each other. This includes various widths, heights, and positions

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