Tuesday, February 8, 2011


Dieter Rams: ten principles for good design

Good design is innovative: innovative design always develops in coexistence with technology.
Good design makes a product useful: keep in mind it must work
Good design is aesthetic: must work and be ridiculously good looking
Good design makes a product understandable: the product should talk for itself
Good design is unobtrusive: not really a piece of art, more of a tool
Good design is honest: do not attempt to manipulate the viewer with promises that cannot be kept.
Good design is long-lasting: avoid being fashionable, as a result the design will not be antiquated.
Good design is thorough, down to the last detail: care and accuracy show respect towards the consumer.
Good design is environmentally friendly: conserves resources and minimize physical and visual pollution throughout the lifecycle of the product.
Good design is as little design as possible.

Don Norman: 3 ways good design makes you happy:

Positive thinking creates focus. When one is happier they are more susceptible to thinking outside the box.

The 3 Ways
Visceral - Emotional association through colors, sounds, etc. You can choose different typefaces to evoke certain moods.
Behavioral - Playing on the subconscious, the automatic. Good behavioral design makes the user feel in control. Design to signal certain actions or feelings.
Reflective - Looking over actions, focusing on the superego. Appealing to ideal images.

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